4 Ingredients author Kim McCosker is the highest selling self-published author in Australian history, with cookbook sales spanning three continents, 26 countries and six foreign languages. She employed VA's services after out-growing the early-days website and digital collateral 4 Ingredients started with. Some issues the old site faced were: a speed so low it could not support the number of visitors 4 Ingredients quickly invited; the design was outdated and clunky; data about site visitors and activity was not being collected and examined plus the website was not mobile-friendly. 

We delivered: 

  • VA created the site with a more modern design that works on mobile devices and has a streamlined buying experience.
  • Built a robust back-office system that takes the pain out of processing thousands of orders shipped from the 4 Ingredients office every week.
  • The site now withstands large volumes of unique visitors including the 460,000 Facebook fans who consume recipes on the site daily.
  • The 4 Ingredients website generates detailed Insights used to inform the company when making major marketing decisions and forecasts. 


Kim's 4 Ingredients empire has grown into 20 cookbooks, 2 TV series, DVD programs, cookware, iApps and international publication with The Various Artists building and maintaining her website and e-commerce centre to withstand large volumes of traffic.