About Us

The Various Artists is the leading creative agency on the beautiful Sunshine Coast QLD Australia. We are actively involved in the local arts & cultural scene.


We are a team of skilled designers, developers and producers who are open-minded and open-source. We strive for technical and aesthetic excellence and are heavily invested in branding and digital.

From day one when we started a loose collective of freelancers to today with a core team under the direction of owner Wayne McFetridge we have always acted as a team . The original incarnation of our name The Various Artists was at its heart a way to reflect that the best work was done by a team and that all disciplines required to deliver great work were in fact some artistic/creative form.

Even today 10 years later for most clients and on most projects we work as a team.

For most clients and on most projects we work as a team.

Please don’t just call us for a new logo, tell us about your vision and we can give you the tools to build a brand

We know you are thinking about Social Media but please lest us build you an ‘always on’ digital campaign across multiple channels.

Sure your website is important but let us iterate with you over the longer haul to really get you ROI

Wayne McFetridge


Wayne is the owner of VA and spends most of his time running the business having spent 16 years on the tools as a web developer.

Fran Johnson-Cash

Design Director

Fran is a Griffith University Queensland College of Art graduate, having majored in Graphic Design for her Bachelor Degree. At VA Fran is Creative Director and lead designer, in constant contact with our development team supervising the design layer of all projects and ensuring brand consistency.

Nik Nieuwenhuis

Web Developer

Nik joined the VA team on the back of a long history in website development and Google-certified, best-practice coding. Having worked in several agencies and even running his own studio along the way, Nik is a specialist not only in website construction but also performance management and detailed data analysis.

Grant Shankster


Grant’s relationship with VA stretches back several years, but he joined the team on a more permanent basis as our in-house Search Engine Optimisation and Pay Per Click advertising guru having recently completed his Google University Certification. Grant has worked in marketing roles at both World Surfaris and Visit Sunshine Coast and offers a broad skill set across digital promotions.

Skye Johnson

Web Developer

Skye joins VA with a raft of Drupal development projects under her belt, the most recent being a 3-year stint as a member of the web development team at Victoria University. Before that Skye lived, travelled and worked in the USA as a web developer, working for a variety of universities and design agencies.

Katre Tättar

Graphic Designer

Katre, the newest member of our team, comes to us with credentials in Design and Communications. Her passion and diverse skill set in graphic design, web, marketing and photography allows her to deliver consistent and unified brand presence across all platforms.

Erin Bacchi

Graphic Designer

Erin holds a BA in Computer Based Art and Design with Communications & Advertising. Wearing many hats throughout her career, Erin comes to us after working alongside many local and international brands and gathering creative inspiration from years of travelling.

I have worked with agencies for years. VA is the only one I trust and that have ever understood my business, what we stand for, what we’re trying to achieve and when.

Kyle Kimball

Horizon Festival originally engaged VA to create our first website back in 2016 and have re-engaged them as our digital agency every year since.

Wayne and his team consistently go above and beyond, working with us to understand our requirements and enhance our website each year, providing a great user experience for our audiences.

Projects are managed tightly, delivered on time, on budget and to a very high standard. VA also manage components of our digital marketing campaigns with a data-driven approach that delivers results.

We’re proud of the digital work we have created together with VA, and we would not hesitate to recommend their services.

Peta Huggett Marketing Manager – Horizon Festival

I trust VA to deliver on outstanding creative time and time again. Not only does it look great but the technical attention detail is there as well, so it’s seamless! No last-minute panic with printers and suppliers. Great creative, hassle-free service and reliable delivery.

Josh Allen – Marketing Manager