What a month we’ve had! We have a huge amount of work on the go and a huge amount of work wrapping up. We launched the new website for Horizon Festival 2021, and wrapped up the 2021 Noosa Festival of Surfing with a bang (make sure to check out the wrap-up video – here). That’s just some of our projects if you’d like to see how it’s all going head over to our work page for more.
Are you an event sponsor? What we learned could help you!
Over the course of the Noosa Festival of Surfing, we learned how to help sponsor’s leverage their sponsorship dollars for maximum return.
The Noosa festival of surfing was a huge success for us on a number of levels, but what really got us excited was the two different brand activations that VA created and curated to ensure that sponsors really got bang for their buck!
Chiggy’s Skate Fest, the Gem Life Twin Fin and Talking Heads of Noosa were three events that we established for each brand which resulted in maximum exposure. These activations offered an awesome platform for Chiggy’s Skate, Gem Life and Heads of Noosa Brewing to leverage the attendance, popularity and recognition of the Noosa Festival of Surfing and maximise their sponsorship dollars!
If you have any events coming up where you would like to leverage the event to elevate your brand and maximise your ROI, reach out to the team at VA today to see how we can bolster your investment.
Industry News
Over the past three months Google has rolled out a huge range of Search Updates, the page experience update started on June 15th and will roll out through to the end of August, whilst we are still in the throes of Spam Update 1 & 2 and next month we will see the July core update rollout. The team at VA will continue to monitor all rankings and be sure to keep you updated if any of your sites are affected.
Check out this great article by SEJ for more information – https://searchengineland.com/google-june-2021-core-update-rolling-out-349121
VA Welcome Calvin Skinner
We Are VA would like to welcome Calvin Skinner to the team. Calvin joins us with a tonne of marketing and content expertise and is a welcome addition to VA’s busy content team. Graduating from the University of the Sunshine Coast with a Bachelor degree in Advertising and E-media, Calvin has 10 years of experience in content creation with six of the years dedicated to marketing and advertising in the action sports industry… read more.
Design Team Update
The design team has been hard at work this month with tonnes of work going on and some of it’s gotten us nice and thirsty, it must be the two new limited-edition cans we’ve designed for 10 Toes Brewery – Paint the Town ‘West Coast’ Red & 10 Toes X Criminal Coffee Co. “Coffee Collusion”. This Past month also saw the design work with lovely folks at CountrySide Noosa at refining their brand identity across print and social media. We’ve had a few cheeky opportunities to play with our office’s favourite toy, the RISO printer – check out some of our test prints over on our Instagram.
DevOps Team Update
With the release of the new online tool ‘Autopilot’, our DevOps team is more able to streamline testing and deploying updates, even down to checking for visual changes or anomalies. Keeping your site consistently backed up, secure and up to date. This month saw our DevOps team reintroduce Salesforce integration with longtime client World Surfaris to keep them active in managing books on the backside of the pandemic. They’ve also been hard at work developing sites for Office HQ, ATS Onboarding and ZimiLife, along with launching the Sunshine Coast Horizon Festival 2021 website.
Content Team Update
The content team has had their head down as usual with a slew of new content jobs over the last month including content writing working with Kingy’s Diesel Industries, Port City Air, Pac Food Eko Pak and more. Along with that, they’ve been busy getting new sites ready for the likes of ATS Onboarding and Office HQ. They’ve also teamed up with Josh Allen to give you some more juicy articles to sink your teeth into over on the VA Blog, you can check them out here.
That’s it from us this month and we’ll aim to get another report to you this time next month.
Speak soon or now (contact us here).
Cheers
The VA team.